Tech & Digital

UX Designer LinkedIn Profile Optimisation

Headline, About, skills and case-study messaging that recruiters and hiring managers actually search for.

Published on

92%

Target completion score for an All-Star profile

Professional Headline
1Option 1

Senior UX Designer (B2B SaaS) | Figma · User Research · WCAG | +40% Activation

2Option 2

Product UX Designer | Design Systems · Prototyping · Usability Testing | Mobile & Responsive

3Option 3

UX Designer | Maze · Hotjar · Miro | Accessibility-first experiences | Open to roles

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About Section

Senior UX Designer with 5 years’ experience delivering B2B SaaS improvements through end-to-end discovery, design, and validation. I led an onboarding redesign for a multi-step flow, improving task completion by +40% after 30 usability tests and structured iterations. Alongside delivery, I built and governed a design system with 200+ components to keep product teams aligned and shipping faster with fewer regressions. I’m comfortable working in cross-functional squads (Product, Engineering, Data, and Support) and translating insights into clear product requirements. My working stack includes Figma for UI and prototyping, Miro for workshops and journey mapping, and Maze for rapid experiments and usability validation. I also use Hotjar to understand real user behaviour (heatmaps and recordings) and feed findings into prioritised UX opportunities. For accessibility, I design against WCAG principles, document decisions, and review interfaces to reduce friction for users with disabilities. Certifications like the Google UX Design Certificate (optional to include if you have it) or any formal accessibility training can further strengthen your credibility. Recent outcomes I highlight: reduced onboarding drop-off, improved form completion, and strengthened consistency through design system governance. If you’d like to see my work, review my portfolio case studies and reach out for role-fit conversations. UX research, Figma, design systems, usability testing, and accessibility are the core themes you’ll see across my projects.

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Skills
1Option 1

UX Design (End-to-End)

2Option 2

Figma (Prototyping & Design Systems)

3Option 3

User Research & Usability Testing

4Option 4

Wireframing, IA & Journey Mapping

5Option 5

Design Systems (Tokens, Components, Governance)

6Option 6

Information Architecture

7Option 7

Accessibility (WCAG) & Inclusive Design

8Option 8

Rapid Prototyping & Interaction Design

9Option 9

Experiment Design (Maze) & Funnel Optimisation

10Option 10

Behavioural Insights (Hotjar) & Workshop Facilitation (Miro)

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Advanced Optimisations

Lead with measurable outcomes, then the tools

In the first line of your About, include one KPI-style result (e.g., “+40% activation”) and follow it with the specific tools you used (e.g., Figma, Maze, Hotjar). This matches how tech recruiters scan profiles: impact first, then proof.

Turn each case study into a repeatable format

For your Featured section and posts, use a consistent narrative: context → research method (e.g., usability tests, interviews) → key findings → design decisions → outcome metric. LinkedIn rewards clarity, and a repeatable story makes your process easy to evaluate quickly.

Make your skills searchable with realistic keyword combinations

Recruiters search Boolean queries like “UX Designer AND Figma AND user research”. Add the most relevant skill pairings you genuinely use together (e.g., “Design Systems” + “WCAG” + “Usability Testing”), rather than listing everything you’ve ever touched.

Headline positioning that matches recruiter search behaviour

Your headline should read like a hiring manager’s checklist rather than a biography. For UX roles, combine your seniority and domain (e.g., B2B SaaS or fintech) with the tooling they filter on, such as Figma for design and Maze for testing. If you can, add one KPI such as “+40% activation” or “reduced drop-off” to demonstrate measurable value. Avoid vague statements; specificity beats clever phrasing on LinkedIn.

About section: prove process using research, validation and accessibility

A strong About for a UX Designer connects your process to outcomes, not just your responsibilities. Mention the research methods you used (interviews, usability testing, card sorting, or diary studies) and the validation mechanisms that followed, such as prototyping in Figma and testing with Maze. Include at least one accessibility commitment, referencing WCAG principles and how you translate them into design decisions and review workflows. When you describe impact, anchor it in a metric KPI (e.g., task completion, conversion, onboarding completion) to make your profile credible at a glance.

Skills and Featured content: turn your profile into a case-study index

Think of your skills list as an index for recruiters, not a comprehensive CV replacement. Prioritise capabilities that commonly co-occur in real UX delivery: design system work in Figma, IA and journey mapping, usability testing, and responsive/mobile experience design. Then support your skills with Featured posts or links that follow a structured case-study format—problem, research, solution, and outcome. Use consistent tags in your post copy (e.g., “design system components”, “usability testing”, “Hotjar insights”) so viewers can self-qualify you as the right match quickly.

Messaging for B2B product squads: align with how teams buy UX

B2B product teams typically evaluate UX designers on how well you reduce complexity and improve adoption across stakeholders. In your profile, reflect squad realities: you collaborate with Engineering on interaction constraints, with Product on prioritisation, and with Data on funnel metrics. Tools like Hotjar help you understand real user friction in production environments, while Miro supports cross-functional workshops for journey mapping and service blueprinting. When you describe results, reference outcomes that matter to B2B buyers—activation, onboarding efficiency, reduced support tickets, and improved form completion rates.

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