UX Designer LinkedIn Profile Optimisation
Headline, About, skills and case-study messaging that recruiters and hiring managers actually search for.
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Target completion score for an All-Star profile
Senior UX Designer (B2B SaaS) | Figma · User Research · WCAG | +40% Activation
Product UX Designer | Design Systems · Prototyping · Usability Testing | Mobile & Responsive
UX Designer | Maze · Hotjar · Miro | Accessibility-first experiences | Open to roles
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Senior UX Designer with 5 years’ experience delivering B2B SaaS improvements through end-to-end discovery, design, and validation. I led an onboarding redesign for a multi-step flow, improving task completion by +40% after 30 usability tests and structured iterations. Alongside delivery, I built and governed a design system with 200+ components to keep product teams aligned and shipping faster with fewer regressions. I’m comfortable working in cross-functional squads (Product, Engineering, Data, and Support) and translating insights into clear product requirements. My working stack includes Figma for UI and prototyping, Miro for workshops and journey mapping, and Maze for rapid experiments and usability validation. I also use Hotjar to understand real user behaviour (heatmaps and recordings) and feed findings into prioritised UX opportunities. For accessibility, I design against WCAG principles, document decisions, and review interfaces to reduce friction for users with disabilities. Certifications like the Google UX Design Certificate (optional to include if you have it) or any formal accessibility training can further strengthen your credibility. Recent outcomes I highlight: reduced onboarding drop-off, improved form completion, and strengthened consistency through design system governance. If you’d like to see my work, review my portfolio case studies and reach out for role-fit conversations. UX research, Figma, design systems, usability testing, and accessibility are the core themes you’ll see across my projects.
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UX Design (End-to-End)
Figma (Prototyping & Design Systems)
User Research & Usability Testing
Wireframing, IA & Journey Mapping
Design Systems (Tokens, Components, Governance)
Information Architecture
Accessibility (WCAG) & Inclusive Design
Rapid Prototyping & Interaction Design
Experiment Design (Maze) & Funnel Optimisation
Behavioural Insights (Hotjar) & Workshop Facilitation (Miro)
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Advanced Optimisations
In the first line of your About, include one KPI-style result (e.g., “+40% activation”) and follow it with the specific tools you used (e.g., Figma, Maze, Hotjar). This matches how tech recruiters scan profiles: impact first, then proof.
For your Featured section and posts, use a consistent narrative: context → research method (e.g., usability tests, interviews) → key findings → design decisions → outcome metric. LinkedIn rewards clarity, and a repeatable story makes your process easy to evaluate quickly.
Recruiters search Boolean queries like “UX Designer AND Figma AND user research”. Add the most relevant skill pairings you genuinely use together (e.g., “Design Systems” + “WCAG” + “Usability Testing”), rather than listing everything you’ve ever touched.
Headline positioning that matches recruiter search behaviour
Your headline should read like a hiring manager’s checklist rather than a biography. For UX roles, combine your seniority and domain (e.g., B2B SaaS or fintech) with the tooling they filter on, such as Figma for design and Maze for testing. If you can, add one KPI such as “+40% activation” or “reduced drop-off” to demonstrate measurable value. Avoid vague statements; specificity beats clever phrasing on LinkedIn.
About section: prove process using research, validation and accessibility
A strong About for a UX Designer connects your process to outcomes, not just your responsibilities. Mention the research methods you used (interviews, usability testing, card sorting, or diary studies) and the validation mechanisms that followed, such as prototyping in Figma and testing with Maze. Include at least one accessibility commitment, referencing WCAG principles and how you translate them into design decisions and review workflows. When you describe impact, anchor it in a metric KPI (e.g., task completion, conversion, onboarding completion) to make your profile credible at a glance.
Skills and Featured content: turn your profile into a case-study index
Think of your skills list as an index for recruiters, not a comprehensive CV replacement. Prioritise capabilities that commonly co-occur in real UX delivery: design system work in Figma, IA and journey mapping, usability testing, and responsive/mobile experience design. Then support your skills with Featured posts or links that follow a structured case-study format—problem, research, solution, and outcome. Use consistent tags in your post copy (e.g., “design system components”, “usability testing”, “Hotjar insights”) so viewers can self-qualify you as the right match quickly.
Messaging for B2B product squads: align with how teams buy UX
B2B product teams typically evaluate UX designers on how well you reduce complexity and improve adoption across stakeholders. In your profile, reflect squad realities: you collaborate with Engineering on interaction constraints, with Product on prioritisation, and with Data on funnel metrics. Tools like Hotjar help you understand real user friction in production environments, while Miro supports cross-functional workshops for journey mapping and service blueprinting. When you describe results, reference outcomes that matter to B2B buyers—activation, onboarding efficiency, reduced support tickets, and improved form completion rates.
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