LinkedIn Profile Optimisation for an E-commerce Manager

I build e-commerce roadmaps that link merchandising decisions to commercial outcomes, with Shopify Plus at the centre when the stack supports it. I use GA4 to monitor funnel health—traffic quality, add-to-cart rate, and conversion—then prioritise changes that align with forecasted revenue and margin. To reduce guesswork, I run Hotjar sessions and heatmaps to identify friction on PDPs and checkout, turning qualitative insights into measurable experiments. In practice, this means I translate a hypothesis into an A/B test, confirm statistical significance, and document learnings to prevent repeated mistakes across campaigns.

My approach to SEO and PPC is intentionally connected to LTV and profitability rather than vanity metrics. I structure PPC campaigns to improve efficiency—using Shopping feed governance, query-level search term refinement, and landing page alignment to safeguard ROAS. For SEO, I combine technical audits with conversion-aware content planning so organic traffic supports category growth and not just rankings. I typically track cohorts and contribution margin using GA4 reporting, then adjust budget pacing when CPA or ROAS trends deviate from targets.

CRO is where I turn data into outcomes—especially when sites need consistent improvements across PDP, cart, and checkout. I rely on A/B testing discipline to validate whether changes improve conversion rate, average order value, and revenue per visitor, rather than relying on subjective “best practice” assumptions. With Hotjar and session replays, I locate usability issues such as form friction, unclear shipping costs, or navigation gaps that drive drop-off. I then collaborate with design and development to implement, measure in GA4, and roll out winning variants while documenting guardrails for brand and compliance.

Beyond the owned store, I expand revenue through marketplaces by optimising listings and promotional calendars in line with inventory reality. For Amazon, I focus on listing clarity, pricing strategy, and promotional readiness while tracking performance indicators that matter—sell-through, ad efficiency, and customer engagement. I also ensure product data quality and feeds are consistent so customers see accurate availability, attributes, and pricing. This reduces wasted spend, improves conversion on marketplace landing pages, and supports healthier margins across peak periods.