LinkedIn Profile Optimisation for Communications Manager

I run PR campaigns using a structured press office workflow, from briefing internal stakeholders to drafting press releases and issuing accurate media statements under tight deadlines. To keep outreach targeted, I rely on media research and relationship management practices that help secure coverage relevant to our industrial sector and corporate priorities. Over the past year, my work supported around 60 press hits, with coverage aligned to key themes such as safety, innovation, and stakeholder impact. I report outcomes using coverage summaries and sentiment notes, ensuring leadership can see not only volume, but the quality of messages delivered.

For digital communications, I build LinkedIn content plans that connect leadership messaging to audience needs—employees, partners, and industry influencers. I write and publish posts that reflect our corporate narrative, then iterate based on what performs, using built-in analytics and recurring campaign reporting to guide decisions. My target is consistent growth in visibility, and I’ve delivered outputs such as 15K+ LinkedIn views/impressions linked to campaigns and event moments. I also ensure brand and compliance consistency by using a lightweight approval checklist and updating content themes in a CMS workflow for faster turnaround.

Events are a core part of my communications toolkit, and I manage end-to-end delivery for around five events per year, from objectives and speaker briefings to run-of-show documentation. I coordinate stakeholder invitations, production timelines, and post-event follow-ups using a clear scheduling approach and content handovers for website and email. In internal communications, I support leadership announcements through newsletter and comms campaigns, commonly using Mailchimp to segment audiences and track opens/clicks for continuous improvement. I measure success using practical KPIs such as engagement rates and attendance-to-follow-up conversions, then distil learnings into next-quarter planning.

When reputational risk appears, I activate a crisis communications process that prioritises speed, accuracy, and consistency across channels. I maintain a crisis messaging playbook, including roles, escalation triggers, approval steps, and pre-drafted templates that can be adapted for the specific incident. During fast-moving situations, I ensure statements are aligned with operational facts and coordinated with relevant departments, while keeping an auditable record of decisions and timestamps for governance. I also monitor response performance, update stakeholders quickly via agreed channels, and conduct structured post-incident reviews to strengthen the next iteration of the plan.