E-commerce Manager ATS CV — Revenue, Conversion & Platform Impact

Start with 3–5 lines that quantify outcomes across revenue, traffic, conversion, and margin where possible. For example: £8.4M revenue (+27% YoY), 540K sessions/month, conversion up from 2.2% to 2.9%, and AOV rising from £78 to £86. Mention your platform explicitly (e.g., Shopify Plus, Magento, or Salesforce Commerce Cloud) so the ATS can match it without guesswork. Include at least one measurable acquisition result (such as PPC ROAS from Google Ads) and one analytics/CRO capability (GA4 reporting and A/B testing) to prove you can operate end-to-end.

Explain how you planned and executed acquisition and on-site conversion as a single system rather than separate channels. Cover SEO fundamentals (information architecture, landing page content, and on-page technical checks) alongside paid media management (Google Ads, shopping feeds, audience targeting) and how you measured ROAS and CPA. Include your retention or lifecycle contribution (for example, email flows, segmentation, and replenishment campaigns) and how these supported LTV and repeat rate. Reference the tools you used to make decisions, such as GA4 for channel attribution and Hotjar session insights to diagnose friction in the funnel.

Detail your CRO approach: prioritisation, experimentation method, and how you ensured data accuracy before changing the site. Mention how you used GA4 and Google Tag Manager to track key events like product view, add-to-cart, checkout start, and purchase, and how you validated consent mode or tracking coverage where relevant. Describe how you turned insights from heatmaps/session recordings (e.g., Hotjar) into testable hypotheses and landing-page or PDP improvements. Add at least one outcome metric from experimentation, such as improving conversion rate by +0.6–0.8 percentage points or increasing checkout completion by reducing step friction.

Demonstrate ownership of commercial execution—seasonal trading, promotions, and merchandising—to show you can deliver revenue, not just reports. Include budget and governance responsibilities such as managing trading spend and coordinating with PPC, merchandising, CRM, and fulfilment stakeholders. Reference how you used reporting cadence (weekly trading reviews, daily budget monitoring for PPC, and monthly performance readouts) and how you aligned on targets like AOV, conversion rate, and contribution margin. If applicable, mention team leadership (e.g., directing a 3–5 person e-commerce team) and collaboration with developers for roadmap delivery (theme changes, checkout improvements, or integrations).