Communications Manager CV: ATS-Ready Template & Complete Guide

Lead corporate and digital communications using a KPI-led plan across PR, owned web and social channels. Use GA4 to track campaign performance, then report outcomes back to stakeholders using clear dashboards (e.g., Looker Studio) rather than anecdotal updates. Drive email outcomes through Mailchimp segmentation and testing, improving open rates and click-through rates while aligning content with key business narratives. Coordinate messaging calendars so press releases, landing pages and social posts reinforce the same brand story within agreed approval timelines.

Manage media relations by building briefing packs, holding issue-based calls and maintaining a proactive press office rhythm for key announcements. Track coverage and target quality using platforms such as Cision (or similar media monitoring), then convert insights into learnings for future narratives. Own reputational risk processes by aligning statements with internal SME reviews and legal/regulatory guidance before publication. Maintain version control for approvals using shared workflows (e.g., Microsoft Teams/SharePoint), ensuring every quote, fact and claim is traceable to source documentation.

Translate communications objectives into an annual budget plan, managing spend across creative production, media activity, events and agency delivery. Forecast and control costs by tying supplier invoices to campaign milestones, then measuring ROI through engagement and web conversion outcomes. Lead cross-functional delivery with direct reports and agencies, setting project milestones and using tools such as Jira or Trello to manage timelines. Demonstrate impact through metrics like share of voice, event attendance, lead generation from landing pages, and social engagement rate, ensuring budget decisions are evidence-based.

Improve owned-channel performance by optimising website content and landing pages in WordPress, focusing on clarity, scannability and conversion pathways. Plan and schedule social output in Hootsuite (or Sprout Social), then refine content themes using engagement-by-post reporting and audience feedback. Produce newsletter campaigns in Mailchimp or HubSpot, using segmentation and A/B testing of subject lines to lift performance while maintaining brand tone. Design assets in Canva or Adobe Creative Cloud, ensuring consistent visual identity across web, email and event materials.

Deliver internal communications that support change programmes and reinforce company culture through structured storytelling. Create intranet updates and toolkits via the internal CMS/intranet platform, then measure uptake using engagement metrics and follow-up surveys. Run leadership communications such as town halls and Q&A sessions, using structured question capture and post-event briefing packs to ensure accuracy. Track internal sentiment and effectiveness using survey KPIs (e.g., response rates and satisfaction scores) and iterate content to address recurring themes.

Use a CV structure that ATS can parse: a headline summary, role timeline entries, a skills line mirroring the job advert, and achievement-led bullet points. Include explicit channel and tool terms (for example: WordPress, Mailchimp, Hootsuite, GA4, Canva, Adobe, Cision) alongside the outcomes they produced. Quantify impact in each role with KPIs such as press hits, open rate, CTR, engagement rate, event attendance and web sessions. Keep language specific and consistent—avoid vague phrases like 'brand awareness' without proof, and use action verbs paired with measurement.