SEO Manager CV Template (ATS-Friendly) — Complete Guide

Lead SEO strategy end-to-end with measurable business impact across organic search. I track performance through Google Search Console and GA4, reporting on impressions, average position, CTR, and conversion outcomes. I manage SEO delivery for multi-region sites, including multi-language targeting and structured reporting cadence to align stakeholders on priorities and risks. Recent outcomes include organic growth, ranking momentum across core clusters, and SEO-attributed revenue improvements, supported by monthly KPI packs and experiment results.

Demonstrate practical ownership: audit → prioritise → deliver → measure. I translate technical findings from Screaming Frog SEO Spider into backlog-ready fixes for crawl/indexation, internal linking, and on-page template improvements. I use Semrush or Ahrefs for keyword research, competitor gap analysis, and content opportunities tied to search intent. I then validate results in GA4 by monitoring engagement, lead conversions, and assisted conversions from SEO landing pages.

Drive technical SEO improvements using data-led audits and repeatable workflows. I run full site crawls in Screaming Frog to identify broken links, redirect chains, canonical inconsistencies, duplicate meta patterns, and thin or orphaned pages. I monitor indexing health and coverage trends in Google Search Console, using insights such as crawl anomalies, coverage warnings, and sitemap performance to guide remediation. I prioritise fixes by impact and effort, then verify outcomes through indexation changes and post-deployment crawl validation.

Improve site performance and user experience metrics that influence SEO outcomes. I address Core Web Vitals (LCP, INP, CLS) by coordinating with engineering on image optimisation, layout stability, and script loading changes, then track improvements via PageSpeed Insights and field data where available. During migrations, I implement URL mapping rules, 301 strategies, and parameter handling to prevent traffic loss and ranking volatility. I validate success using GA4 organic landing page trends, GSC performance for impacted templates, and regression checks after launch.

Build content strategies that connect keyword research to on-site structure and conversion goals. I create briefs informed by Semrush or Ahrefs intent clusters, competitor content analysis, and SERP feature review to ensure pages match what users and search engines reward. I design internal linking plans using a hub-and-spoke approach, supported by crawl data and topical mapping to improve crawl pathways and page authority flow. I then measure impact using GA4 engagement and conversion tracking on SEO landing pages, not just ranking movement.

Optimise templates and metadata at scale to lift CTR and relevance. I test title tag and H1 approaches using Google Search Console performance data, then coordinate implementation via CMS changes or tags managed in Google Tag Manager. I also implement structured data where appropriate, ensuring schema is deployed consistently and validated with rich result checks. The result is content that earns clicks (CTR improvements), sustains visibility (impressions and positions), and supports measurable outcomes like enquiries, sign-ups, or revenue attribution.

Own link acquisition strategy with an emphasis on relevance, authority, and risk management. I define outreach targets by industry topicality, publisher credibility, and backlink profile quality, using Semrush or Ahrefs to audit prospect suitability and competitor link patterns. I set clear link quality criteria, tracking progress against targets such as referring domain growth, link velocity, and improvements in rankings for priority clusters. Where applicable, I coordinate content assets created for outreach, ensuring anchor text and destination pages align with intent.

Measure the contribution of off-page work alongside on-page and technical improvements. I correlate link growth with visibility changes in Google Search Console and ranking movement across target keyword groups to understand causality signals. I report link performance using dashboards and month-on-month comparisons, highlighting what worked, what didn’t, and where to refine targeting. This keeps stakeholders confident that authority building supports business KPIs rather than vanity metrics.

Run SEO reporting that is clear, credible, and decision-ready. I build monthly KPI packs that combine GSC performance trends, GA4 outcomes, and progress against the SEO roadmap, so leadership understands both visibility and impact. I use Looker Studio (or similar) to visualise organic growth, CTR changes, and conversion trends by landing page, campaign, or content cluster. I also include risk notes and dependency tracking for engineering and content teams to prevent surprises and delays.

Deliver continuous improvement through testing and process control. I define hypotheses for SEO experiments, specify success metrics (e.g., CTR lift, indexation improvement, conversion rate change), and set timeframes for measurement in GA4 and GSC. I lead cross-functional planning with marketing, product, and engineering, using ticket-friendly documentation and acceptance criteria for SEO fixes. When managing agencies or vendors, I set deliverables, review quality, and ensure alignment to the roadmap and performance expectations.