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Brand Identity & Design Assets

tracker.cv Guidelines

The official style guide for tracker.cv. Use these guidelines to maintain a consistent, trustworthy job-search product identity across all surfaces.

Color SystemTailwind classes

Blue is the product anchor — it signals trust and data precision. Amber drives primary actions. Green confirms success states. Click swatches to copy hex values.

Brand Blue (Primary)

#2563eb

Core brand color. Navigation active states, primary buttons, icon accents, and links.

Copy hex

Brand Blue Deep

#172554

Used as foreground text on amber CTAs and for maximum-contrast display headings.

Copy hex

Blue Light (Surface)

#eff6ff

Subtle blue tint for icon backgrounds, feature chip backgrounds, and info callouts.

Copy hex

Amber (CTA Accent)

#fbbf24

Primary call-to-action color. Hero buttons, upgrade nudges, and highlight chips.

Copy hex

Amber Hover

#fcd34d

Hover state for amber CTAs. Lighter to convey interactivity without changing hue.

Copy hex

Emerald (Success)

#10b981

Confirmation states, AI-generated badges, and positive status indicators.

Copy hex

Slate Body Text

#64748b

Standard paragraph and caption text. High legibility on white surfaces.

Copy hex

Border Default

#e2e8f0

Card borders, dividers, and input outlines throughout the UI.

Copy hex

Amber CTA Button

Primary action pattern. Amber background with blue-950 text and amber shadow for depth.

Start tracking free →
Class: bg-amber-400 text-blue-950 shadow-amber-400/20

Dark Stats Band

High-contrast dark section used for social proof and metric callouts between content blocks.

12k+job seekers60sper CV
Class: bg-slate-900 text-white

Logos & Brandmarks

Official assets for website, app, stores, and marketing. Checkered grids indicate a transparent background.

Logo on Light (Standard)

Full wordmark on a white background. Primary usage across the website, emails, and light-mode contexts.

Logo on Light (Standard)
Light surface
Filename: logo-light

Logo on Dark (Standard)

Full wordmark on a dark background. Use for dark-mode surfaces, footers, and promotional assets.

Logo on Dark (Standard)
Dark surface
Filename: logo-dark

Icon on Light

Standalone blue document+checkmark icon square. Use as app icon, favicon source, or compact avatar.

Icon on Light
Light surface
Filename: icon-light

Icon on Dark

Icon square previewed against a dark surface to validate contrast on dark overlays.

Icon on Dark
Dark surface
Filename: icon-dark

Typography Scale

Geist is the primary typeface — a clean, geometric sans-serif that reads well at every size. Syne is used for display moments requiring personality.

Geist Display

font-sans font-black / font-bold

Hero & Titles
Hero / font-black / tracking-tight
Stop losing track.
Section header / font-bold
AI CV & cover letter in 60s
Subsection / font-semibold
Kanban job application tracker

Body & Data Stack

font-sans | font-mono

Body & UI
Body / Regular / leading-relaxed

Track every application on a Kanban board. Generate a tailored CV and cover letter for each role in under 60 seconds. Free to start.

Nav links / uppercase / tracking-widest
ProductGuidesPricing
Monospace / API & data labels
POST /api/cv/generate

UI Components Playground

Pre-styled components built from the official Tailwind utility set.

Action Buttons

Primary amber CTA
Secondary outline
Status badges
AI GeneratedATS Ready

Cards & Containers

Default card

Application card

Standard job card in the Kanban board.

Blue highlight card

Featured feature

Used for pinned or promoted modules.

Kanban Column Accents

Each pipeline stage has a distinct accent hue. These are the approved column title styles.

Wishlist
Applied
Interview
Offer
Rejected